Tel: +254 20 2349816 | + 254 718 006 797
E-Mail: info@panafricaskills.co.ke

Some CIC graduants during a CHRM graduation ceremony
Pan Africa Skills Director with some CIC graduants during CHRM graduation
David Lawson-Director of Studies CIC presenting a Diploma to a CIC member in Nairobi
David Lawson-Director of Studies CIC with the Directors of Pan Africa Skills
Pan Africa Director (m) presenting an award during CHRM graduation

This Program is designed to create professionals trained in tourism and travel organisation and management.

The tourism industry and its earnings are very important to many countries worldwide, and tourism is a major force in the economy of the world - it has become an activity of global importance and significance. However, it has also become an industry sector which, unless it is well managed and controlled, can have harmful effects on the cultures and environments of “host” countries. To benefit from tourism its development must be planned, controlled and “sold” using modern marketing methods, the tourism and travel markets and their products, and the needs and expectations of customers - must be understood and satisfied. This Program covers all these matters and more.

 

Course Outline Summary

Module 1 - The Tourism & Travel Industry and its Products

Module 2 - The Importance of Tourism

Module 3 - Measurement of Tourism and Tourism Statistics

Module 4 - Considerations in Developing Tourism

Module 5 - The Tourism & Travel Market

Module 6 - Structure & Organisation of the Tourism Industry

Module 7 - Transport

Module 8 - The Hospitality Industry: Accommodation and Catering

Module 9 - State Promotion of Tourism

Module 10 - The Marketing of Tourism and Travel

Module 11 - Tour Brochures and Websites

Module 12 - Social Media and Viral Marketing

 

Download Full Course Outline